In the professional world, who hasn't heard of Spencer Johnson's Who Moved My Cheese? The book's title is referenced in a variety of situations, sometimes out of context. I've heard the phrase repeatedly over the years and came across a very cheap copy of it at Goodwill. I've given it a read and now have no idea what all the fuss is about.
Who Moved My Cheese? is, in my opinion, a very juvenile book. Perhaps its accessibility is one reason why so many have found value in it, but I found it to be silly. It's not necessarily that its ideas are silly; rather, the presentation is childish and pandering. I was often shaking my head in disbelief as I was the reading book wondering why so many have heaped so much praise on it.
The book's brevity, another asset for its accessibility, allows a reader to finish the book in a few hours of semi-attentive reading. And, as always, there is a suggestion to read the book multiple times to truly appreciate what the book has to say. (The more professional books I read the more I annoyed I become with the authors who want you to treat their book like it's some kind of additional canonized scripture). I was glad the book was short because that I meant I could move on. I didn't want to spend any more time with it than was absolutely necessary.
Who Moved My Cheese? is a quick and mostly vapid read. Are the ideas valuable? Sure. But when they're presented in such a juvenile way, the book should be marketed to children and not to working professionals.
Other Topics of Interest:
Reflections: The 7 Habits of Highly Effective People
Reflections: How to Win Friends and Influence People
Reflections: The Wisdom of Teams